Brand Identity System

The system that everything inherits from.

PNW Floor Design's brand system: logo construction, color palette, typography stack, and responsive logo behavior. Every other deliverable builds on these decisions.

Logo Mark

Color Palette

Typography Stack

Responsive Logo

Green
#5A7B69

Pink
#F48A8B

Charcoal
#131313

White
#FFFFFF

System Applied · Logo + Flyer + App + Website

Deliverables

The system, applied.

Three output streams from the brand system: a 60-screen mobile app, a full marketing website across three iterations, and a three-variant flyer family. Same logo, palette, type, voice.

Mobile App · 60 Screens

PNW Floor Design mobile app contact sheet showing 16 high-fidelity screens

Website · Three Iterations

Iteration 01

Iteration 02

PNW Floor Design website final iteration

Iteration 03 · Final

Print · Three Flyer Variants

Flyer 01

Flyer 02

Flyer 03

Outcome & Reflection

What this case study proves.

What landed

Complete brand system from logo to live product
End-to-end ownership: brief, IA, design, prototype
Pricing tiers grounded in real market positioning
Accessibility built in, not bolted on
Pak's 8-section creative brief applied verbatim

What I would do differently

Add testimonials section once the business launches
Build a before/after slider with real project photos
Reduce competing CTA variants on early iterations earlier
Add a financing options block for premium tiers
Ship a service-area SEO page per city

"Critical thinking is your strongest skill. Build custom design systems to stand out from generic UI components. Strong case studies are the most important strategy."

— Professor Min Pak, M.F.A.

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Every screen, every interaction, the full user flow from onboarding to project completion. Interactive.

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